Herr Oberst (herr_0berst) wrote,
Herr Oberst
herr_0berst

о монокини

Сейчас, как несложно заметить, не пятница, но тема дискуссии, полуспонтанно возникшая в прошлом пятничном посте, заслуживает, пожалуй, отдельной площадки. Слева чисто КДПВ, содержание под катом (больше текста, чем картинок).
Just another day in paradise
Punta Cana, Dominican Republic
February 2007
© Padrone @flickr



Peggy Moffitt in Rudi Gernreich monikini
photographed by William Claxton, 1964
In 1964, swimsuit designer Rudi Gernreich[wiki] showcased the first monokini[wiki], a topless swimsuit.

As reported by BikiniScience.com, Gernreich begins experimenting as early as 1962 -- he considers the solo bikini bottom but feels it is simply evolutionary, "not a design," and creates a strapped topless maillot instead. An early prototype appears in Look magazine in 1963 as part of an article on futuristic fashions. Gernreich arranges for William Claxton to photograph his wife, Peggy MoffittMoffitt[wiki], and presents the pictures to the fashion press. The first photograph of Gernreich's design, a back view, is published in Look on June 2, 1964, and the first front view is shown by Women's Wear Daily the following day. Newsweek prints a back view on June 8th.

Gernreich's topless maillot[www] might have remained a fashion footnote but instead it is catapulted into national attention when a 19 year-old model, Toni Lee Shelley, wears Gernreich's creation on a Chicago beach in late June and is arrested and charged with indecent exposure. That news makes the national wire services and Life Magazine.

Two weeks later, Life compliments this coverage with a fashion feature on the broader subject. Life tells photographer Bill Claxton that "this is a family magazine, and naked breasts are only allowed if the woman is an aborigine." But they agree to run a photograph of Moffett wearing the suit but with her crisscrossed arms diplomatically blocking her nipples. Besides resolving a hands-covering-bare-breasts shot, Life handles the topless in other ways too. Life does display the full-figured costume underwater, in what is perhaps one of the most interesting censorships of all time. They also provide a back view a la a fitting room. These treatments of Gernreich's maillot reflect Life's uncertainty about dealing with the topless issue directly.
"And here is the topless suit that started the whole thing. 'I really rattled the world,' says Rudi. 'The topless suit isn't lewd, though the attitude with which it is worn may be. Sex isn't what a woman puts on--or what she takes off either.'"

--Life magazine, 1964




Peggy Moffitt in 10/July/1964 issue of LIFE magazine



Saint-Tropez, Côte d'Azur,
c. 1967
If anybody must get credit for popularizing the bikini in the world it is Brigitte Bardot. The bikini becomes such an integral part of Bardot's career that she becomes The Bikini Girl.

It is somewhat less known that BB played an important role in taking a step further and popularizing topless sunbathing. As Bikini Science puts it: "Brigitte Bardot Invents Topless Beach" [www]:
At Cannes, the site of a major international film festival, a horde of obliging movie starlets doff their tops and vie for the riotous attention of a horde of photographers snapping their pictures--and sending the message around the world. The monokini movement gains momentum when young French actress Brigitte Bardot introduces topless sunbathing at the Byblos Hotel in St. Tropez in 1967.
Same claim is made in a Telegraph article few years back:
The beaches where Brigitte Bardot first introduced the world to topless sunbathing are undergoing a mass cover up as French women ditch their penchant for a little harmless nudity.
which, rather unfortunately, also informs us that -so to speak- the tide is changing. But according to another somewhat more recent Telegraph report not everything is lost just yet :)

Le Roi topelss est mort, vive le Roi topless!


Cannes, 1953

They Do It in Europe
В 2010-м году Victoria's Secret выкатила на североамериканский, замечу, рынок «полубикини». Неизвестно, впрочем, насколько продукт возымел успех.

Lindsay Ellingson
in Victoria’s Secret “half-kini”
photographed by Russell James
published in V2 (2010)

UPD: У Зины-корзины на тему монокини: [ ч1 | ч2 ]
NB: Тем немногим кому интересно участие в беседе, настоятельно рекомендуется подписаться на комменты к этому посту, ибо планируются обновления визуальных, так сказать, материалов через комменты первого уровня, ибо когда все комментарии собраны в одной ветке страницу распирает, а это не есть хорошо.
Tags: europe, monokini, nue, photo, popculture, usa
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